Friday, February 22, 2013

Reebook Launches "Live with Fire" Campaign

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Last week, Reebok launched its new multichannel marketing initiate, called "Live with Fire." The fully-integrated campaign hin...
Thursday, February 14, 2013

Adidas Looks to Revolutionize Footwear Industry with Energy BOOST

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Adidas announced this week that on February 27th, a new shoe will hit the market that "will do nothing less than revolutionize runn...
Friday, February 1, 2013

Nike Launches Interactive Video

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Nike launched an interactive video this week as an extension of its "Make it Count" campaign initiative. The video highlights ...
Friday, January 25, 2013

Shopping Apps Strengthen Retailer/Consumer Relationships

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It's impossible to ignore the importance of mobile these days, particularly within the realm of shopping and retail. A new study by Adob...
Thursday, January 17, 2013

Vibram Launches "Get Grounded" Contest on Pinterest

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    Vibram is using Pinterest as the social hub for their "Get Grounded" contest, which asks contestants to engage with images...
Friday, January 4, 2013

Add "Snapchat" to Your Marketing Lexicon

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If you're above the age of 16, you probably aren't familiar with Snapchat. But some experts are speculating the application could...
Thursday, December 20, 2012

Facebook Unveils Plans for Video Advertising

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Facebook unveiled plans this week for a new app that will offer video advertisers the opportunity to target Facebook users. The product i...