We Test On Humans

It seems like The North Face is switching it up with a new campaign this winter.

"We test on humans" features North Face's global team of athletes testing their latest gear on expeditions.

Print ads include CTA to www.northface.com/tested which outlines NF's research, design and development process. The partnership is between the designers in the NF lab and North Face athletes who provide "real-world" feedback through athlete input sessions and gear evaluations.

Check out the video on the landing page that outlines it all:




See the spread in the front inside cover of Backpacker Gear Guide this month:

Currently on the NF Facebook, they are also featuring a teaser they created around their testing in Denali.