It's been a month now since Russell Athletic launched it's advertising campaign designed to demonstrate the power of "team" and you're probably still seeing it on your Saturday college football commercial line up. The "Together We R" TV spots feature real players and tap into the emotion within a team. The campaign is running throughout the college football season.
"This campaign excites us because it reflects the substance and genuine spirit of team sports," said Gary Barfield, executive vice president for Russell Athletic. "College and high school football are the golden standards of that spirit – and the perfect place for our brand. No celebrities or glitz – just real players and coaches doing what they do best and love most. This philosophy is what the Russell Athletic brand is all about."-PR Newswire
Check out their blog here: http://blog.togetherwer.com/
Together We R- Plural
Together We R- Away