Friday, October 21, 2011

We Test On Humans

It seems like The North Face is switching it up with a new campaign this winter.

"We test on humans" features North Face's global team of athletes testing their latest gear on expeditions.

Print ads include CTA to which outlines NF's research, design and development process. The partnership is between the designers in the NF lab and North Face athletes who provide "real-world" feedback through athlete input sessions and gear evaluations.

Check out the video on the landing page that outlines it all:

See the spread in the front inside cover of Backpacker Gear Guide this month:

Currently on the NF Facebook, they are also featuring a teaser they created around their testing in Denali.

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