It seems like The North Face is switching it up with a new campaign this winter.
"We test on humans" features North Face's global team of athletes testing their latest gear on expeditions.
Print ads include CTA to www.northface.com/tested which outlines NF's research, design and development process. The partnership is between the designers in the NF lab and North Face athletes who provide "real-world" feedback through athlete input sessions and gear evaluations.
Check out the video on the landing page that outlines it all:
See the spread in the front inside cover of Backpacker Gear Guide this month:
Currently on the NF Facebook, they are also featuring a teaser they created around their testing in Denali.