The North Face might be "testing on humans," but they are also educating through their campaign "Know Boundaries" which launched at the end of October. The initiative was created to provide insight on skills, training and knowledge for safe backcountry travel.
The landing page features all five episodes, each addressing a different aspect of your trek on the mountain: http://www.thenorthface.com/en_US/exploration/know-boundaries/
Also featured on The North Face homepage (see below).
The videos feature athletes, experts and guides commenting on the significance of responsibility on the mountain. Valuable knowledge on transceivers, avalanches and you're told all about the proper gear, North Face of course.
Check out episode one here:
Powder Magazine's blog featured all episodes as they were released week over week:
October 14th: http://www.powdermag.com/stories/know-boundaries-1/
October 20th: http://www.powdermag.com/stories/know-boundaries-2/
October 26th: http://www.powdermag.com/stories/know-boundaries-3/
October 28th: http://www.powdermag.com/stories/know-boundaries-4/
November 2nd: http://www.powdermag.com/stories/know-boundaries-5/
The videos were produced by Teton Gravity Research. Also new this fall is a "Snow Safety" checklist inner label that appears on select Summit Series and Cryptic snow sports gear. The label reminds what to bring and how to prepare for the backcountry through a series of icons. Icons include, map or compass, food and water, first aid kit, shovel, probe, fire, beacon, flashlight etc.