Friday, November 9, 2012
Timberland Footwear Embraces Gore-Tex Technology
This winter, Timberland has joined the ranks of outdoor brands working with Gore-Tex to provide customers with a quality waterproof lining in their favorite Timberland products. Gore-Tex technology is now available in Timberland's winter hiking boots such as the Gannon Mid Hiker and Washington Summit Mid, as well as day wear items like the Traditional Handsen Oxford.
For those that aren't privy to Gore-Tex's flagship technology, the brand offers an internal, permeable waterproof membrane that keeps feet dry and protected, but also allows moisture vapor from sweat to pass through to prevent leaks.
Gore-tex technology is also available in other outerwear and footwear products from brands like Under Armour, Vasque, The North Face, Salomon, Patagonia, Nike, Marmot, Merrell, L.L. Bean, and Garmont. Of these, however, Timberland arguably offers the strongest blend of high quality outdoor gear and high fashion apparel on par with current trends. Timberland's adoption of Gore-tex reflects the increasing consumer need for hybrid gear that can perform both out in the elements and on the street.