Monday, February 13, 2012

And now the Grammy Awards...Ads

So just when you are recovering from all hoopla around the Super Bowl, you are hit with a whole new wave during the Grammy Awards. While I myself did not have the opportunity to see them (guest in town and I don't have TiVo) :( I will vicariously live through your comments and through the commercials I manage to dig up post-event.

So for those of you like me who just missed them let's relive some of the talked about ads going around:

Google +
We've seen it with their search ads and now Google does it again: pulling at your heartstrings to show you just how much Google is part of your life and those very special moments.

Interesting use of an underground artist, Wiz Khalifa in the Bing commercial. Not quite sure how I feel about it, him being used in a commercial setting but I'm pretty impressed they used him to demonstrate they're not so "uncool."

Although this new Chipotle ad has been online for a while, Chipotle aired it as a commercial on national TV for the first time and gained quite the buzz last night. The spot is scored to Willie Nelson covering Coldplay's "The Scientist" and uses child-like visuals to play out a farmer's growth that turns into a dreary, unhealthy supply chain until he comes back to his senses and realizes sustainable farming is the way to go. Great way to portray Chipotle's sustainable roots in the most simple way. If you download the song to the spot, proceeds go to the Chipotle Cultivate Foundation.

Ad Age featured some of the reactions. This one was my favorites:
@mikelafloyd WAIT. THIS WILLIE NELSON THING IS A COMMERCIAL FOR CHIPOTLE?!?! I was getting emotional over burritos?! #grammys


Like most have mentioned, not only did Adele sweeps the Grammys in awards but also took the stage with Target's latest commercial. The girls singing are all part of the PS22 Chorus from a school on Staten Island. Cute how the girls even have the hand movements down.

Target: Color: Who doesn't love color? And who doesn't love French music?? Love the track which is a popular French children's song.

Target: The Fray Fan: Similar to the Adele spot, Target taps into the Grammy's music mood with all their fan ads.

Target: Twilight:

Gotta love Target playing on the awards show theme with their string of :15s as well:

Now I'm off to dig up some more I might have missed and find someone who recorded the show...

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