Wednesday, February 15, 2012

Salomon opens first flagship store in U.S.

Salomon is opening its first flagship store in the U.S this upcoming March as part of the brand's goal to grow in retail and e-commerce. The store will be located in the new downtown Salt Lake City shopping center.

If you're looking for Salomon-branded apparel, shoes and accessories, this is your stop. For all Salomon equipment, skis, boots etc. the store will be directing you to the nearest independent retailer.

Salomon has had a presence internationally in countries such as Singapore, France and Russia and most recently in Q4, a store opening in Vancouver (article on opening here: ) . The stores carry their new design that "offers a warm and rustic contemporary ambiance and the influence of the mountains is evident with signage featuring way finding codes and symbols. Rough wood and rock are punctuated with contemporary finishings.

Once shoppers are suitably inspired by the store’s surroundings they are invited to explore Salomon’s digital kiosk and discover sport specific footwear options and their technical benefits. Knowledgeable staff are always on hand to lend their expertise and the Footlab offers a dedicated fitting center to ensure a perfect fit for Salomon’s array of technical footwear." -

Looking forward to seeing how they will expand in the U.S.!

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