Friday, August 10, 2012
Nike Deems August 12 as 'Most Active Day' Ever
Nike has set out to make this Sunday, August 12 the most active day ever, using its Nike+ digital ecosystem. Nike+ is calling on its fan base of over 8.5 million members to engage in the "Greatness is Ours" mission by sharing their activity with fellow participants, no matter the sport or endeavor. Sunday's event will be supported heavily in Nike Running's social media channels, using the hashtag #findgreatness.
Fans can share their activities and achievements on Facebook and Twitter, which are then aggregated on an online hub, www.nike.com/gameonworld. The site encourages users to interact and motivate fellow athletes to get outside and achieve fitness goals.
The endeavor is part of a the larger "Find Your Greatness" campaign story, which Nike launched on Youtube several days before the start of the 2012 Olympic Games. This is a great example of Nike's ability to keep their audience engaged by extending their story with fresh and exciting creative.
Nike launched a new spot yesterday to support the challenge.