Friday, August 3, 2012

The North Face Nods to Heritage with "Back to Berkeley" Boot

It's often easy to forget that The North Face, now heralded as one of the most innovative and comprehensive solutions for climbers, hikers, runners and outdoor enthusiasts, began as a modest mountaineering store in a small Bay Area neighborhood back in 1966.

But much like Merrell has done with the Origins Collection, TNF has introduced their "Back to Berkeley" Boot in an effort to return to their 1960s California roots. The boot mixes brand heritage with the modern technical innovations that have enabled TNF to ascend the ranks in outdoor gear. The boot, available in three color sets, incorporates 4-season protection from the elements, waterproof mudguard and Hydroseal membrane, and a layer of insulation to protect feet from the cold.    

The boots will launch in October as part of the Fall/Winter 2012 line and will be available in TNF stores for $170. I'm interested to see if they'll feature the new style in advertising across print, digital, and TV.


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