Red Bull ran a homepage takeover on Grooveshark.com last Thursday promoting their latest contest and featuring their new brand video. The campaign is supporting new contest, "Launchpad" which is also the name of the supporting micro site where: "Ideas take flight." http://launchpad.redbullusa.com/launchpad/new
The micro site is intended for users to upload their "big, cool, never-seen-before idea" in a video for the public to vote on. Currently on the site, the example video of a "big idea" involves turning Lombard Street in San Francisco into a world class ski run.
The contest ends June 1st and 10 finalists will be chosen at the end of June to proceed to Phase II. From June to August, finalists will be paired with a Red Bull athlete to prepare a presentation based on their idea. First prize wins $5,000 and the opportunity to have their idea come to life.
See the work below:
Video:
Soundtrack to the spot is M83 "Outro"
Also on the micro site is "Explore the World of Red Bull" which is rich with content on the athletes they sponsor. They are filmed like documentaries or snapshots of the action and spirit around their feats. Interesting and fun to watch. Couple of examples below:
Kayaking: http://origin.launchpad.redbullusa.com/#steve-fisher
Basketball: http://origin.launchpad.redbullusa.com/#blake-griffin
Base Jumping: http://origin.launchpad.redbullusa.com/#felix-baumgartner
Skiing: http://origin.launchpad.redbullusa.com/#simon-dumont
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